Specifying field values in the correct order is important when hardcoding the event tracking code.Do not omit ‘Event Action’ while setting up event tracking in Google Analytics.Track those types of user interactions as events that either do not generate a pageview when they occur or are not equivalent to a page being viewed.Yes I want the ebook Google Analytics Event Tracking Best Practicesįollowing are the best practices for Google Analytics event tracking Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? Step-2: Click on the ‘Behaviour’ tab available on the left-hand side. Step-1: Login to your Google Analytics account. If you have already set up event tracking, you can see the values of the ‘event category’ in Google Analytics by following the below steps. How to see the values of Event Category in Google Analytics? You can use any value of type ‘text’ as an event category. This is basically the element the user interacted with on the web page, for example, video. The ‘event category’ is the name assigned to the group of similar events you want to track. What is Event Category in Google Analytics Event Tracking? Structure of Google Analytics eventsĪn event in Google Analytics is made up of: The rule of thumb is to track those types of user interactions using ‘event tracking’, which either do not generate a pageview when they occur or are not equivalent to a page being viewed. You can track such events only through event tracking or virtual pageviews. When to use Google Analytics event tracking?īy default Google Analytics (GA) can not track any event that does not generate a pageview when it occurs. #2 Events that do not generate pageviews when they occur.įor example, following users’ interactions do not generate a pageview when they occur: #1 Events that generate pageviews when they occur.įor example, clicking on an internal link on a webpage generates a pageview. Events that do not generate pageviews when they occur.Events that generate pageviews when they occur.There are two broad categories of events: Yes I want the FREE ebook Categories of Google Analytics Events My Step-By-Step Blueprint For Learning and Mastering Event Tracking in Google Analytics Get the FREE ebook on Google Analytics Event Tracking (77 Pages) Sharing/printing a blog post, article, video or image.Clicking on an image or an external link.Clicking on a video’s play/pause/stop button.Viewing video footage of a certain length.Loading of a dynamically generated webpage.Loading of Ajax, JavaScript or Flash content.Examples of events that can be tracked via Google Analytics event tracking:įollowing are the examples of events that can be tracked via Google Analytics event tracking: Form events – These are users’ interactions with a form embedded on a web page.Īll of these events can or can not generate pageviews when they occur.Frame events – These are users’ interactions with a frame/iframe.Keyboard events – These are users’ interactions with a keyboard. ![]() Mouse events – These are users’ interactions with a mouse.The user’s interaction/activity with a web page element that you track in Google Analytics is called an ‘event’.įollowing are examples of web page elements:Ī user can interact with a web page element via a mouse, keyboard, frame or form. Google Analytics event tracking is an advanced feature that allows you to track a specific user’s interaction/activity (link clicks, downloads, form submission and video plays) with a web page element. How to set up scroll tracking via Google Tag Manager?.How to set up video tracking via Google Tag Manager?.How to scale and automate event tracking via Google Tag Manager?.How to Setup Event Tracking in Google Analytics 4 (GA4)?.How to tie events to web page elements via event handlers. ![]()
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